To enhance the shopping experience for consumers and add value for retailers, through mobile connectivity and synchronized promotional content, Barix has participated at ISE 2014 and the Digital Signage Expo (DSE) with a retail solution.
The solution aims to give the screen a voice, engaging consumers at shopping windows and inside stores through visual content and associated audio streams. A free Barix smartphone app called Barix Audio Point, to be available in traditional App Stores, prompts consumers to scan a QR Code for stream access, which provides relevant and captivating audio content in synchronization with on-screen video.
At ISE 2014 and DSE, Barix will demonstrate a complete audio signage solution with screenFOOD, a dynamic in-store merchandising company whose content management system automates video delivery. The Barix solution can work with any Digital Signage player to achieve this multi-sensorial approach, with Barix encoding and streaming high-quality audio through access points near each screen.
Ronni Guggenheim, CEO, Barix, said, “The act of seeing and listening together raises the grade of perception, and through this solution retailers can give their customers a more complete experience that raises the potential to drive purchases.”
System integrators can add more value by using the same network architecture to separately deliver Barix in-store radio solutions with dynamic ad insertion, and live paging and intercom.
