Bharatpe appoints former IKEA executive as CMO
UPI-based fintech firm BharatPe has appointed former IKEA executives Abhishek Shah as its new Marketing Head and CMO. In his previous roles, Abhishek played an instrumental role in building IKEA’s India setup and it’s launch last year.
Speaking on the announcement, Ashneer Grover, Co-founder of BharatPe said, “We are delighted to welcome Abhishek to team BharatPe. As we continue to ease business for small merchants in India, he will provide the creative vision for our growth and together, we shall strive to create the largest network of small merchants in India.”
“In the past few months, we have onboard over 8,00,000 merchants, and we are aiming to enable over 10 million merchants over the next two years. Abhishek's entrepreneurial mindset and a deep understanding of the industry will be instrumental in leading this growth. His first task would be the launch of high decibel campaign with Salman Khan,” Ashneer added.
Abhishek Shah has an extensive experience in building and growing brands and comes with a deep knowledge of consumer insights and triggers. Previously, Abhishek has worked with category leader brands like IKEA, IPL franchises and Tata Group among others across business and marketing roles.
“Being in the industry, I have been observing the growth trajectory of BharatPe. Working towards transforming and strengthening India's digital payment ecosystem, and it is a privilege to receive an opportunity to work with the team here, to bridge the gap between digital disruption and consumer engagement to build BharatPe as a trusted brand," said Abhishek Shah, Chief Marketing Officer at Bharatpe.