Mercedes teams up with Blackberry and has launched MERCEDES AMG PETRONAS (MAP) F1 W04 which completed its first lap this morning at the Jerez circuit in Spain.
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With this partnership Blackeberry on becoming the Official Mobile Computing Partner for the MERCEDES AMG PETRONAS Formula One Team will collaborate with the team on technical and marketing opportunities. BlackBerry will deliver tools and services for MERCEDES AMG PETRONAS. To keep them moving throughout the Formula One season 10 Blackberry Smart phones will be used by the team.
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As the Official Mobile Computing Partner, BlackBerry and MERCEDES AMG PETRONAS will be working closely together to develop the team’s use of the BlackBerry 10 platform at the team’s headquarters and at each Grand Prix.
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 Ross Brawn, Team Principal, MERCEDES AMG PETRONAS Formula One Team said, “On the day that our new Silver Arrow, the F1 W04, is launched, we are very pleased to announce our partnership with BlackBerry. We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to MERCEDES AMG PETRONAS.”
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 Frank Boulben, Chief Marketing Officer at BlackBerry, said: “Formula One is all about precision engineering, design and innovation – three values that mirror the approach that’s gone into creating BlackBerry 10. It is a natural fit for BlackBerry to partner with the MERCEDES AMG PETRONAS Formula One Team to deliver value through technical and marketing collaboration.”
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