Brocade has rolled out several new channel programs to help partners better capitalize on sales opportunities in a concerted effort to fuel channel growth within the increasingly competitive campus LAN market. These programs include deal registration and demo program discounts, as well as a global Brocade ICX switch seed unit initiative, which allows qualified partners to "test drive" the new products to gain valuable hands-on experience. In addition, these channel programs support "The Effortless Network" vision for delivering new levels of automation and simplification to the campus LAN environment.
The new initiatives are part of the Brocade Alliance Partner Network (APN) program, and are specifically designed to reward existing partners that currently offer campus LAN solutions, as well as attracting new channel partners. Combined with the latest additions to the Brocade campus LAN product portfolio -- notably, the Brocade ICX 6430 and Brocade ICX 6450 switches with HyperEdge technology -- these new campus-focused channel initiatives present partners with a compelling value proposition aimed at increasing their profitability.
Julio Sanchez, VP - Business Development, National Infrastructure Team, FishNet Security said, "At the heart of most campus implementations is an IT organization that must respond to ever-changing business needs while reducing the cost of deploying and maintaining their networks. Our customers continually turn to us to provide the guidance and technical expertise necessary for a successful implementation. With Brocade, we get the most innovative campus LAN products on the market today and the right programs to help us compete and win."
