Buffalo appoints Hiroshi Honda

Buffalo Inc. has announced significant enhancements to its India team and retail operations. Hiroshi Honda takes charge of India operations. An expert in managing channel operations and consumer marketing initiatives across key growth markets, Hiroshi Honda will drive Buffalo’s overall market strategy and operations in India. 

“India market is strategic to Buffalo’s growth not only in the region but worldwide,” said Hiroshi Honda, Country Manager - East Asia Sales Department Asia-Pacific Sales Division, Buffalo Inc., “My primary focus will be to build the Buffalo brand connect amongst target audiences and help improve channel traction for our offerings across a wider geographical footprint in India,” he added.

A 14 year veteran in IT channels marketing, Deepak Deveshwar will drive aggressive plans to enhance the number of retail touch points for Buffalo products in India and focus on elevating customer experience at these outlets. Buffalo presently retails at select large format IT retailers like Croma, and Reliance Digital and is also available at its own branded retail stores in Delhi and Kolkata.

“Presently Buffalo has a limited number of branded retail outlets in India and our immediate plan is have more such outlets across key markets, “said Deepak Deveshwar, Head of Retail & Consumer Business, Buffalo Inc, India, “We also intend to expand retail presence through shop in shop arrangements across leading superstores and select small format retail stores that cater to our core audiences,” he added.

Buffalo recently rolled out multi-city launch events to introduce the new leadership team to over 500 Buffalo resellers and SI partners who attended these events.