In a move, Canon India has announced a strategic partnership with the India International Fashion Week (IIFW). After being part of the prestigious London Fashion Week 2009, Canon is now the official Photography, Videography and Document partner for IIFW-2009.
Announcing the partnership, Mr Kensaku Konishi, President & CEO, Canon India, said, “At Canon, it is our aim to unleash creative potential in everyone and we are delighted to be able to provide extensive support to professional photographers, enabling them to capture striking images. With this event, Canon makes a novel statement in the world of fashion with its cutting-edge photographic technology. Canon aims at many such platforms to encourage photography and spread awareness of its superior technology in the country.”
The India International Fashion Week is a platform for the biggest names of the international fashion industry to join together to showcase their talent as a prelude to the international exposure and interaction that awaits them in India. The event commenced on 3rd December, 2009 and will last till 5th of December.
At the event, Canon will be deploying its two latest professional DSLRs, namely EOS 7D and EOS 5D Mark II which bridge the gap between skilled amateurs and professional photographers both with unique features like EOS full High Definition camcorder with video capability to enhance the experience of photography. Canon also has a display area set up with the entire range of cameras ranging from Powershot, IXUS, EOS and EF lenses. The range of portable printers from Canon, Selphy range would be on display to where the internal designers would have the opportunity to take home free prints of photographs they click.
This extensive support in the India International Fashion week builds on Canon’s previous European consumer fashion projects such as the London Fashion Week and the Milan Fashion Week.
