Canon India has launched a new range of 20 technologically advanced next-generation digital cameras and DV camcorders for its Imaging Communication Product division. The launch included five cameras in the PowerShot range, three cameras in the IXUS range, six high-definition and two standard definition camcorders and the much-awaited EOD 550 D digital SLR having three high-quality lens versions and two Pro DVs. With the launch of these products, Canon expands the range for digital cameras, camcorders, D- SLR products to “42”. Canon also announced its plans to invest Rs.55 crore in the marketing of the camera business for 2010.
Kensaku Konishi, President & CEO, Canon India, said, “Canon, with its heritage in digital technology, is at the forefront of simplifying user experience and with our newly launched products we plan to take customer experiences to the next level. Our new product range, launched today, provides supreme technology cameras for all users to help click their best Canon shots.”
Adding to this, Alok Bharadwaj, Senior Vice-President, Canon India, said, “Our intuitive intelligence technology is getting smarter. Smart flash exposure and smart shutters are new additions to smart auto technology. Even a child can now create ‘fish eye’ effect and ‘blurr’ effect while capturing images, giving an artistic feel to the art of photography. Household penetration of cameras is low, but is growing in Indian homes. Our DSLR business has grown to become 10% of the total camera business, thanks to the rapidly emerging photo enthusiasts.”
With an aim to educate and inform users, Canon also announced the plan to set up 8 exclusive pro-zones in India and 80 workshops exclusively on wedding photography during 2010. The pro-zones will have the entire range of consumer, prosumer and professional cameras on display where customers will get to touch, feel and experience the Digital SLR Cameras with combination of lenses and other accessories with expert guidance, enabling first-hand information on the entire range of products and take a buying decision. Four Pro- zones will be set up in Mumbai, Pune, Bangalore and Hyderabad in the next three months.
