Capabilities are the differentiator in IT and KPO Services: Syntel

Client's capabilities is a deciding factor for choosing vendors and partners in the highly competitive Information Technology and Knowledge Process industry. Syntel believes this fact of life and business is here to stay.

 According to Syntel CEO and President Prashant Ranade, "IT clients have a sophisticated and nuanced view of the value that their partners can bring to the table, which extends well beyond the size of their revenue or number of employees.  A partner's capabilities are not determined by the size of the partner."

 He also pointed out that the $2 Trillion global IT industry is fragmented, with no single player holding even a double-digit market share.

 Ranade indicates that Syntel's strategy to address this market opportunity is to "focus on selected industries and service lines, invest heavily in IP and industry solutions, and ensure that clients receive the best service possible. At each client organization, our goal is to be known as the best partner, not just the biggest."

 The success of Syntel’s emphasis on capabilities has been reflected in the Company’s financial performance, which has consistently outpaced the industry by delivering a CAGR of 17% for revenue and 24% for earnings over the past five years.

 To drive greater awareness of this trend towards valuing capabilities over size, Syntel has recently launched a new campaign entitled “You don’t have to be XL to Excel.”