In order to strengthen its presence in the Indian market, Celkon Mobiles has announced its entry into the Indian handset market. As per a recent update, Celkon Mobiles has its presence in India across 400 districts with a dealer network of about 70,000 retail outlets. According to Celkon, its success can be attributed to quality and innovative mobile handsets available at affordable price catering to a wide range of users backed by an excellent after-sales service network.
The product portfolio consists of Multimedia Phones, Dual-SIM phones Feature Phones, 3G Phones, Android Smartphones and Tablets. The company is witnessing an increase in the sale of Smartphones compared to the previous years.
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Additionally, Celkon Mobiles has focussed on marketing activities and recently sponsored two Cricket Events namely "Celkon Mobile Cup". The market spend for 2013-14 fiscal is pegged at Rs.100 crore.
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Y. Guru, Chairman & Managing Director, Celkon Mobiles, said, "The last one year has been excellent for the Brand and we have grown considerably in terms of both volumes and revenues and we will continue to move aggressively not only in the Indian markets but also in the international markets. We are committed to give the best product experience to our consumers at the best available price. Our products have been well accepted in the Indian market and we thought it is the right time to expand overseas."
Moreover, the company has declared to its plans to venture into the international markets by setting up the distribution network in South Africa, Tanzania, Botswana, Kenya, Uganda, Zambia, Zimbabwe, Sri Lanka, Nepal, Singapore, Hong Kong and Bangladesh.
