India has the biggest consumers for PC products across Asia-Pacific region, and is the third-largest market worldwide. More importantly, a large section of its population is yet to fully adopt digital products such as PCs, laptops, and smartphones, so there is massive headroom for growth. The dynamic nature of the Indian market and the accelerating push towards digitisation will only fuel this potential business opportunity. With the rising adoption of laptops across educational institutions and corporations, the demand for advanced laptops has increased. Most of the schools are adopting virtual technologies and providing online courses, which allow students to learn as per their convenience.
In India, the top 5 laptop brands HP, Lenovo, Dell, Acer and Asus command 88.2 per cent of the total laptop market share and the other brands contributed about 11.8 per cent share. Demand for both new and old laptops, PCs, and even their components increased in this period. Naturally, with increased consumption of these devices, the wear and tear of the units also became more likely.
Channel Players: Dell, Lenovo, HP, Acer, Asus and MacBook Air
