Committed to Partner‘ship’

Matrix is committed to innovation. It is this urge to innovate that drives Matrix to continue offering innovative products to all their customers and channel associates based across the globe, thus fulfilling the Matrix vision of being a world-class products and solutions company operating all-over the world.Samir Chouksey, National Sales Manager – Telecom Products, Matrix Comsec Pvt. Ltd. converses with VARINDIA of how the company’s growth strategies and policies are built around its partners for carrying out its business  

Being Channel-focused

A Channel-oriented company that Matrix is,it drives its business through channel partners. They have appointed several partners in different cities, taking care of sales and primary after sales support. To support them Matrix has Business Managers in major cities across the country. They believe in offering fair play ground for their partners and hence ensure that each partner gets better opportunities to do business without having much internal competition. They are also engaged in several activities like advertisements, road shows, exhibitions, etc. to rope in new partners where ever required. Conducting product sessions and dealers meet for prospective partners in different cities to expand their partner network is also a part of their channel exercises. 

Matrix’s partner programs are parallel to their inclusive growth strategy. The partners are their ears and eyes in the market. Their feedback and viewpoints play a constructive role in tracing market trends. Matrix believes that well informed and technically upgraded channel not only compliments but actively contributes in the sales strategies of the company.

Sales training programs are conducted regularly, onsite as well at Matrix’s training center. The trainings are conducted by technical engineersand marketing personals. Matrix offers sales-marketing programmes to their partners to support them garner more sales and train them to grow their business. On an average they conduct around 10 trainings each month for their partners. “We conduct online webinars, hands-on product technical training and self-evaluation programs. Apart from training we also conduct channel partner meets, road shows, corporate advertisement campaigns in all major technical magazines and participation in exhibitions are a regular part of our brand promotional activities to assist our partners. We also maintain knowledge base consisting white papers, case studies, presentations, etc. which is regularly updated and our partners can freely access.”

Matrix markets its products primarily through its strong distribution network of channel partners. “We have nearly 500 channel partners spread across the globe who are busy marketing, selling and supporting Matrix products. Not only in India but our products are available in other countries of Europe, America, Middle-East, Africa, Asia and Australia.”Matrix’s distribution network is structured in three layers - supply point, system integrators and value added resellers. Their marketing team works closely with these channel partners to ensure that the products serve the communication needs of the customers efficiently, faster and longer. The overall network is structured with clear bifurcation of roles and functions at each level respecting business interests of each partner.

PARTNERS SPEAK

Mehul Surkatha,
Director - SPACE OFFICE SYSTEMS (I) PVT LTD,
Mumbai

We have been associated with Matrix since 2000. We are dealing in all Matrix telecom and security solutions. Being Matrix premium Partner is an Honour by itself; apart from getting better prices; you also get treated like a premium partner by Matrix for support, marketing and training etc. Customers also get satisfaction of dealing with a reliable vendor.SOSIPl has core strength of reach and value addition. We are one of the best firms to support our partners and are technically strong to do solution business. This is the direction in which Matrix wishes its partners to go forth as winners in the Market.

Matrix is the best company to give support in this trade. They have some great team to support partners and customers 24x7. All Matrix support engineers are very well trained and are champions in their domain.

Matrix is a visionary company; they have a growth road map in place and are a channel friendly company, with a long term vision and values. It is a nice company to deal with.

Ramlu C Reddy,
DIRECTOR
Paras Telecom Pvt. Ltd.

We have been associated with Matrix since 1995. The biggest advantage has been that ever since we took Matrix Products we never felt the need to look for any alternative products. The Products proved tailor made for us in terms of Features, Stability and Innovation, as well was way ahead of its peers. We were thus able to acquire the benefits of being associated with a Premium Brand and have reaped handsome gains.

We like Matrix have always believed in Customer Satisfaction first and that has put us on a solid ground. This has helped us to gain the trust and admiration of customers. Customers would always trust us that our advice is the ‘Best’. Matrix has never wavered in lending their support and we still remember Matrix shipping cards late night by Bus service just to ensure that system is up before the office opens. Today with multilayer support, we have set a benchmark. Incentives and schemes from time to time have helped to shore the bottom-line.

Today we look at Matrix for helping us in our Growth as well as to ‘Think Big’.  We wish to partner with them as extended arm for Big Projects in all our verticals. From products to projects - this journey only can create goodwill and propel both to a different level and increase our penetration.  This will not only give us a chance to prove our capabilities but will also create Value to Matrix as well as to its partners.

Subhash Bajaj, 
Advantedge Technologies Pvt. Ltd.,
Mumbai

We have been associated with Matrix since 1997, and had a successful journey of 16 years with Matrix. 

Thanks to Matrix, we have established ourselves as a reliable telecom solutions provider to SMEs & corporate in India. Due to the long standing association with Matrix, we are now distributors of large multinational brands. Our biggest asset is our loyal client base to whom we have been offering telecom solutions since the past 16 years. We have been able to cater to customer requirements, pan India, thanks to the presence of Matrix nationally and internationally. Learning from Matrix, we have also adopted basic business ethics, internal systems & processes that have helped us to build credibility in the market.

Because of the new product launches by Matrix, we have been able to go back to our existing clients with new products and solutions, thus enhancing our profitability. We have actually learnt from Matrix the importance of offering prompt, efficient and valued after sales support which is critical to the growth & credibility of any business.Continuous training programs organized by Matrix have helped our engineers to offer knowledge based support to our clients and channel partners.

My only message to my peers in the Channel business is to Keep a long term view, stick to your principals & ethics.  

G.J.Kishore,
Business Head - Gateway Business Solutions

We have been associated with Matrix since 1999 and are dealing in all Matrix telecom and security solutions. Our Core strength lies in 

• Concentrating on improving our Business.

• Differentiate with competitors.

• Building a Professional Organization.

• Working hand-in-hand with Matrix to develop innovative products.  

• Focus on building and improving customer office automation needs.

As a Matrix premium partner, our association has contributed greatly to the growth of our company. In fact, we have been consistently growing and thereby got an opportunity to deal in a diverse product portfolio and to enter new markets.

The journey with Matrix has been Excellent. The journey till date has been good and we have always received prompt and efficient after-sales support that has helped in the growth of our business. Matrix helps and supports in achieving our vision in the business - Create a Vision, Articulate the Vision, passionately own the vision and relentlessly drive it to completion.