Venkataraman D
Executive Director – Sales & Strategy, Crayon
"Partners are the extended sales arm of an organization, who drive the incremental business through market reach.
Every organization should have a program that clearly defines how to engage with them and detail out the benefits and levers that are available for the partners to accelerate their business and increase the profitability.
Crayon Partner program is all encompassing for ISVs and Partners. It is the right combination of strategy, technology, and people to ensure we support partners in the area that are key for their growth. We have built IPs like “Cloud IQ” that ensures that our partners can get greater insights in form of BI reports of onboarded customers and this paves the path to offer new services as upsell to existing customers. New workload means possibility of higher rebate and earning opportunities.
We support partners with POC funds and migration Funding along with GTM guidance and execution.
The Partnership model for each partner is customised. It is extremely important to understand their strength, current need of business, delivery capabilities, expansion plans etc.
This knowledge gives us a fair understanding of the model suitable for mutual growth. Partners with own IP, with Solution or LOB application have unique requirements. We ensure that we work closely enough to create the most suitable plan.”
