In order to make new inroads into the Indian market, Creative Technology has announced its strategic expansion plan for growth in India. As part of this, the company has appointed Creative Peripherals as a national distributor to promote the company’s extensive range of speaker and headphone products, across major Tier-I and Tier-II cities. Additionally, the company has appointed Ripunjay Gujjar as its National Sales Manager for India whose role will be focussed on driving the newly expanded distribution network.
Under Gujjar’s guidance, Creative Technologies will look to integrate its overall sales efforts to ensure it maps on to the dynamic Indian market.
Ernest Sim, Regional Sales Manager, Creative Technologies, said, “Smartphones and tablets have transformed the way digital media entertainment is being consumed and enjoyed and in line with that dynamic, Creative has kept pace by launching a series of breakthrough accessories for these devices. This, coupled with India’s rapidly-evolving retail market, made the decision to appoint Creative Peripherals a strategic one for us and we are looking forward to expanding our India sales and presence through them.”
With a focus on growing its India presence and making deeper inroads into the market for music, gaming and entertainment peripherals, this move will allow Creative to enhance the visibility of its consumer electronics products in retail stores and LFRs. Through its network of 4,090 retailers, Creative Peripherals is well positioned to achieve this.
