Aiming to help channel partners to sell end-to-end solution offerings, Dell(NASDAQ:DELL) has announced improvements to its channel partner programmes, including software-specific enhancements to its PartnerDirect programme through four new software competencies, as well as new service provider and referral programmes. This will lead to increase the scope and revenue potential of their partnerships.
The enhanced programme features customized requirements and revenue thresholds for software partners to achieve Premier and Preferred Partner status. The software competencies will allow Dell to better serve the needs of its combined channel partner community, including software and hardware-focussed partners, as well as partners selling a combination of both.
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Today’s announcement marks a fresh beginning for Dell, and is the perfect opportunity for partners to take advantage of both our hardware and software capabilities. We are very excited to bring to partners in the region a tremendous array of new benefits to expand their revenue potential and the scope of their customer relationships. It is a huge win for all of us to be part of a single programme with end-to-end solution offerings and endless possibilities, said Barrie Sheers, Vice-President & General Manager, Software, Dell APJ.
PartnerDirect competencies will provide specialized learning paths for channel partners to validate and distinguish their expertise, leading to increased profitability and competitive advantage.
The four software competencies are available to all Dell PartnerDirect partners, providing training against the new competency requirements and learning paths. The Dell PartnerDirect software enhancements announced today empower Dell’s channel partners to take advantage of tremendous market opportunities in this growing space.
