Altaf Halde, Managing Director - Kaspersky Lab, South Asia
"The fast paced growth of Indian IT industry is accredited to a host of factors including growing users of technology in tier 3 & tier 4 cities, rising disposable income and more importantly the various government initiatives. We anticipate the following trends in the coming years -
· Digital India and e-Governance: This has already started and in the coming years e-Governance projects will push IT spends in India. IT services, which includes consulting, implementation, IT outsourcing and business process outsourcing, will be the largest overall spending category.
· e-Commerce: The adoption of e-commerce platform will be a big game changer across enterprises and consumers from a technology point of view. e-Commerce is changing the way people shop in India and it is an important channel in any company’s go-to-market strategy.
· Smart Cities: This another big area of opportunity for technology companies as part of Digital India. Building out the infrastructure, getting various departments online, providing a host of services to citizens, all hold out significant potential for technology companies to work closely with the government.
· Cyber Security: As commerce and banking go online and mobile, the threat of data leaks and hacks will only increase. The attacks will be more sophisticated and the hackers will switch from creating custom-made malware to improving existing off-the-shelf developments, making them leave less of a footprint. This will cut down the initial investment required to create a malware and a hacker can target multiple preys.
The Make in India initiative complements the Digital India initiative. This will certainly help create more jobs & enhance skills across sectors. Talking about Kaspersky, consumer experience has been one of our top priorities. We frequently interact with our customers and collect feedback on their user experience. This practice has helped us to increase customer satisfaction and we have built a strong customer relationship over years.Our success mantra has been our simple, yet ambitious mission to save the world. As chairman and CEO Eugene Kaspersky explains: "We believe that everyone – from home computer users through to large corporations and governments – should be able to protect what matters to them most. Whether its privacy, family, finances, customers, business success or critical infrastructure, we've made it our mission to secure it all. We succeed in this by delivering security expertise, working closely with international organizations and law enforcement agencies to fight cybercriminals, as well as developing technologies, solutions and services that help you stay safe from all the cyber threats out there."
We have grown immensely in the last 1 year. In 2015, Kaspersky Lab participated in 94 independent tests and reviews. Our products were awarded 60 first places and achieved 77 top three finishes. In 2016 Kaspersky Lab celebrates its fifth year as a Gartner Magic Quadrant Leader for Endpoint Protection Platform. Kaspersky Lab has been positioned as a leader by Gartner, based on the evaluation criteria “completeness of vision” and “ability to execute”. Our global unaudited revenue in the year 2015 was 619 million USD and 13% YOY growth in local currencies.”
