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Digital Transformation is leading to change in Business Models

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Digital TransformationTechnology is disrupting all areas of enterprise, driving myriad opportunities and challenges all around. Digital transformation is changing business models -including revenue models. Disruptive Technologies like SMACS are changing the market context and competitive landscape of most industries

Netmagic (An NTT Communications Company) has an agile, modular and flexible business model that can adapt rapidly to the changing needs of customers, while providing them with the business transformation capabilities in technology and operation. This is required by customers to protect and grow their market share as well. The need is to create higher value added components along with our services, as well as build deep and more symbiotic relationships with top customers, expand sales channels through enterprise hardware and software infrastructure partnerships.

Our Government, who is hugely focused towards growth and allowing the private sectors to drive the economic growth in the country. Digital India, Start-up India, Stand Up India, adoption of JAM (Janardhan, AADHAR, Mobile), and the roll out of the national optic fibre network for the Digital India initiative will rub off positively for the Country to transform to a digital future. Also, several private players have been investing significantly to support the Digital initiatives.

For more than a decade, Netmagic (An NTT Communications Company) has aligned its business along industry lines and invested in building deep competencies in our chosen markets. Adopting a focused strategy means making difficult choices about which industries to serve. It also requires a genuine effort to acquire knowledge and expertise in our focus areas, then to build targeted solutions and intellectual property around this knowledge.

Our business is a combination of multiple businesses – Cloud player, end-to-end managed services and colocation services to all our clients including medium, large, very large and global enterprises. To manage this 24*7 complex Hybrid IT environment, Netmagic also runs network operation centers, and the customer gets everything from a single provider like us - We take pride in this. Using the deep domain expertise and experience over the years. We have also invested heavily in R&D, for example, our Cloud orchestration is totally developed in-house by us, and this enables Netmagic to scale up and bring in more new features before my competition could bring in.

Also, we are investing heavily in automating our business processes - many which are internally and also externally focused, to provide a seamless experience to our customers. Our customers not only buy quality services from me, but they also buy quality experience from me. This becomes a huge differentiator for us. Netmagic is a fanatically concerned about customer satisfaction - that is what we are known for and that is the genesis of the success of the company.