Dion Global Solutions has signed a partnership deal with Apex Softcell (India) Pvt. Ltd. (Apex). Through this deal, the retail trading segment in India will now have an opportunity to deploy a unified front & back-end system.
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Through this partnership, Dion & Apex present a unified robust system that combines the benefits of a user friendly, feature-rich front end terminal, TradeAnywhere, and a robust widely acclaimed back-end system, Lidha-Didha (LD).
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Bhavesh M Desai, Managing Director, Apex, said, “We have partnered with Dion to integrate the two market leading tools – TradeAnywhere and LD and present a unified solution to the industry. This solution will eliminate manual processes of data transfer thereby removing the possibility of human error and will also prove to be a cost saving solution in the long run.”
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Syed A Asim, COO - India, Middle-East & Africa, Dion, said, “Integrating the complete system for a retail broker and presenting a unified workflow has been our strategic focus for some time. Partnering with Apex enables us to present a strong system that will considerably reduce turn-around time for data interchange and save precious hours. We are confident this will bring a great sigh of relief in the industry and enhance a broker’s business performance several folds.”
Dion’s flagship product suite in India, TradeAnywhere, is a leading front-end trading solution in the country, while Apex’s product, Lidha-Didha (LD) is a widely acclaimed broking back-office solution.Â
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