Teradata Corporation and DIRECTV have together expanded their Active Enterprise Data Warehouse (EDW). The new active system will be implemented in the television service company's new data center in Phoenix.
"We are able to measure our performance and know instantly whether we are meeting our goals in any area throughout the day, and to take action when it is needed," said Jack Gustafson, Director of Data Warehouse, DIRECTV. "We use the information to drive our business in the areas that matter most to customers, such as installations, competitive offers and retention."
The initial implementation of a Teradata Active EDW was made to provide near-real time information about DIRECTV customers to contact call-center agents and resulted in reducing customer churn to the industry's lowest, 1.53 per cent. The initial implementation also provided for the consolidation of disparate data marts into a centrally managed data warehouse.
