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By VARINDIA    2017-09-18

Disruption of Cable TV arrived

A little understanding goes a long way, we always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.


With the strong growth of internet entertainment network which spreads faster in the industry and people become focused audience and believes in the rapidly growing content offering and availability of TV quality video content through social media and various news channels, make the knowledge update as per their choice content. The fact of the live is how much time one can afford to gain information/ content (Digital medium or information on TV), Information received through digital/internet medium is faster than the traditional TV. Result in the stunning subscribers growth of Netflix.


Cloud TV is transforming the way audio-visual content is distributed and the trend towards the ‘cloudification’ of content distribution is likely to accelerate in the future as content service providers look to simplify their workflow, cater to changing viewing habits and give themselves the flexibility to launch new services quickly.


The explosive growth of digital video was no surprise as the medium spread seamlessly across screens and devices. The results from a new global research study reveal the consumer behaviors and industry trends driving the evolution of digital video, and point the way for advertisers and publishers looking and the acceptance of digital video is increasing to make the most of digital video in 2017.


With the significant penetration in broadband, increases in Wi-Fi, the digitisation is booming with the availability of 4G connectivity disruption, at the same time the demand of CloudTV is also increasing. By see the future of television? Viewable content is viewable content, irrespective of the form. It doesn’t matter if you’re watching a broadcast TV show, a YouTube video, or a movie on demand all of these are just different forms of the exact same thing.


A research by VARINDIA shows that, the trend away from traditional television to internet-based content delivery has been enabled by a few key developments with the Massive decrease in costs of capturing and processing video and secondly, the consumer behavior which has made internet video a reality.


The recent survey on channel leadership survey 2017, where about 1500 partners feel that, companies are also concerned about working out a viable roadmap to migrate their infrastructure to the cloud in a way that doesn’t threaten or disrupt their existing way of doing things. However, the websites/social media is now available to download free of charge, provides a fascinating and useful insight into how key industry players view this transformative shift in the way video is delivered. Lastly, technology is not a silver bullet. How helpful it is depends on how you use it.


Tags: Disruption of Cable TV, cable tv, internet tv, Netflix, Cloud TV, 4G connectivity disruption, CloudTV, VARINDIA