DMD2 streamlines Victorinox Stores with New Audio Solution

Incorporating the IP-based in-store media solutions from Barix, music provider DMD2 has started an initiative to modernize Victorinox retail stores on two continents in order to meet new branding requirements.

Alexander dal Farra, Owner & President, DMD2, said, "We will eventually switch to AAC+ 48kbps encoding to increase stream stability for retail stores in the more remote areas. The flexibility of Barix devices is a big benefit in this regard, as the Exstreamer offers both MP3 and AAC+ decoding functionality.  This makes migration to AAC+ an easy task."

DMD2 chose Barix Exstreamer IP audio decoders for playout due to their high-audio quality and reliability. DMD2 considered Barix an ideal partner to transition the stores to IP audio delivery, as many of the tools to support the new stream were well suited for Barix hardware.