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Doing Well vs. Doing Good

by VARINDIA 2010-03-30

Every day, we witness examples of efficient and altruistic companies slipping and failing in their venture. Maybe, the lack of motivation and inefficiency could be the reason. But it could happen to any business at any point of time.

For those people who think that nothing could hamper their business should think again. Because it just takes minutes to slash down from position one to the other.

Many businessmen struggle very hard to find their foothold to reach the next level, but forget that this could only be attained by focussing on the target and devoting full time and energy to attain the goal. The point in case is “Doing the Right Thing at the Right Time””– that is to say, focussing on the business is what it takes to sustain the position. And this is exactly what S. V. Sellvasekaraan of DOT Electronics did to grow his business.

Established as a partnership concern in 1992, it was later on set up as a proprietary concern dealing in L&T Data products up to 1999. With a moderate turnover of Rs.75 lakh, they are now dealing in computer peripherals and MS Office (an alternative software called “Sakthi Office”).

The main aim of the company is to provide customer’s peace of mind. Therefore, quality products and good service support are of paramount importance to the company. He seems to be in no hurry to expand the business in other geographical areas and would decide the fate of expansion along with the fate of IT industry.

Sellvasekaraan follows a unique style of doing business and showed his strength in the dealers segment, Home and Small segments wherein the customer is mainly from Home and Small Offices. At present, a staff of six persons are employed – two each for sales and marketing and they mainly facilitate services for end-users.

The product profile ranges from computer hardware sales to its service as well as Office suite (Sakthi Office – alternative of MS Office) in both Tamil and English languages having Spell Check and dictionaries. He believes that for doing good business it is of utmost importance to give undivided attention to all the product lines and for this he always maintains a balance between all his product lines.

Sellvasekaraan feels that it is vital to educate the Channel Partner both product and technical knowledge, periodically. Moreover, they must know about the potential of their marketing products. Revealing his expectations from the distributors, he stated that they should maintain price factor uniformly to the wholesaler, retailers so that even the end-user can get a reasonable profit.

Finally…

The ultimate goal is to promote all IT products both branded and unbranded and other electronic goods. He wants to maintain gradual increase in the turnover with a reasonable good margin on every product.