E-soft: From Licensing Expertise To A Value-driven Cloud Partner

“CRAYON IDENTIFIED THE GAPS TRADITIONAL DISTRIBUTORS IGNORED — BRINGING REAL VALUE, SPEED, AND TECHNICAL STRENGTH THAT HELPED US WIN.”

RAJNIKANT DAS
FOUNDER, 
E-SOFT

For Rajnikant Das, founder of E-Soft, entrepreneurship wasn’t a childhood plan but a journey born from resilience and adaptability. Coming from a service-class family, Rajnikant initially aspired to pursue engineering or management like many of his peers. When early academic goals didn’t materialize, he redirected his path—studying economics, completing his MBA, and entering the IT world just as the software ecosystem in India was taking shape. His early exposure to Microsoft’s OEM and licensing business gave him a deep understanding of compliance and software asset management at a time when few partners knew its importance. In 2003, he founded E-Soft with a simple but sharp differentiation: mastering the complexity of licensing. At a time when most partners focused on hardware and networking, E-Soft carved a niche by bringing clarity to licensing programs and compliance, quickly scaling to double- digit Microsoft business within a few years. As technology shifted, the company expanded into backup, storage, security, and later cloud services.

Rajnikant credits Crayon as a catalyst in this transition. Unlike traditional distributors, Crayon brought real pre-sales, technical depth, and GTM support—helping E-Soft win deals, respond faster to customers, and adopt AWS with confidence. The combination of Crayon’s value-added approach and AWS’s global trust has enabled E-Soft to stay relevant and competitive in a rapidly maturing market.