EMC India further strengthens Mid-Market Reach

EMC India has unveiled a mobile lounge “EMC Transformation Coach” which will showcase solutions and demos focussed on Cloud, Big Data and Trust and travel to key customers in India, bringing them closer to EMC’s world-class technology leadership. The Transformation Coach will travel to the doorsteps of EMC’s Mid-Market customers to various cities as part of the EMC’s Executive Briefing Program.

The convertible lounge bus will offer a singular hands-on experience, demos and discussions to mid-market IT decision-makers focused on Cloud, Big Data and Trust, and also focus on solutions for Storage Management, Software Defined Datacenter, and the availability of Mission-Critical Applications.

EMC is focussing significantly on India’s mid-market. Today, we are taking the next step in this focussed engagement with the launch of our EMC Transformation Coach, to further simplify our customer’s IT Journey and enable us to custom-build an agenda for each of them. We want our customers to experience industry’s most extensive and appropriate portfolio, and with the EMC Transformation Coach, we are making it easier for them to take progressive steps in their IT Transformation Journey,” said Rajesh Janey, President India & SAARC, EMC.

EMC Transformation Coach is expected to provide customers an idea about EMC’s leadership in information management, and direction to help shape the future of your business.

The EMC Transformation Coach was launched to an audience of CIOs and industry representatives at the EMC Forum in Mumbai.