Intending to show how the Networked Society enables innovation and business transformation, Ericsson is launching collaboration with world-famous DJ and producer Avicii.
The Networked Society is Ericsson's description of a world where real-time connectivity between people, places and things enables new ways of doing business and accessing entertainment. The entertainment industry has proven success in embracing new models, beginning with digital distribution. This project is a prime example that now takes a further step into creation and production. Ericsson will use this project as a proof point in conversations with other industries.
Avicii is a young, progressive artist who has already tested new ground in ways of working and creating music. His fan base grew from nothing to tens of millions on social media alone, with his two recent hit singles on label Universal Music Sweden. He was recently ranked as the second-most influential under-30 person in music by Forbes magazine.
The project begins with asking Avicii's fans and producers from all over the world to contribute sound files over the internet. The 'Avicii x You' project launches globally January 9. Avicii will act as executive producer, curating content like the bassline, effects, melody, rhythms, and vocals from contributors. He will then create the world's first "crowdsourced" hit song, with a release date February 26, 2013.
Avicii says: "I am thrilled to ask my fans to be part of my creative process. We're taking music production and distribution - and probably performance - to the next level."
