Eastern Software Systems (ESS), India’s leading ERP company, has launched an aggressive campaign to strengthen its channels route. A CMM Level5 certified and an ISO9001:2008 certified company, ESS is a totally ERP-focussed organization and its sustained growth story over the years speaks about its keenness to continue with the same effort and dedication even in times of worse economic scenarios. ebizframe is the flagship ERP product of ESS and is an ERP software operating in across 25+ countries around the globe.
ESS’ market research points out that the existing channels of ERP companies are finding it difficult to sustain their business considering the inherent loopholes in the business and delivery model of these partnerships. Owing to this, a lot of ERP partners who went into this business with high hopes have dropped out as they have found it difficult to sustain their business with such a tough proposition. According to Mr Anil Bakht, Managing Director, ESS, “ESS is offering a partnership model where a partner will only be required to refer the leads through its last-mile connectivity, whereas ESS will bring in their product licences and the knowledge / implementation infrastructure. This coupled with much better commissions is a win-win situation. The partners end up making more money in lesser time and with much less effort which was required if they were also implementing the ERP themselves.” ESS is aggressively looking at partners who want to get into the ERP space as well as the existing players in the ERP space. ESS will also approach some of the partners of competing ERPs who had dropped out of this business because of the loopholes in the model.
