Very recently, I was talking to a gentleman (a veteran) in the Indian IT industry. I was impressed with the way of his articulation of sentences - quite rational and patient. He said, "Slowdown is surely there in the market… it had to happen and every body knew about it… why so much hue and cry? If it is so bad, are we thinking of getting out of the business. Certainly not! So, let's face it."
The best way to stay in business is to stick to its fundamentals: conserve cash, keep the inventory under control and keep the credit also under control. This is not the right time to get lured by the schemes.
being offered by vendors. Though it is imperative for the partner to keep existing inventory in view during the schemes, at the same time he should also be careful about not being overburdened with the stock. At the same time, the principal also needs to see whether the inventory is lying at the premises of the partner. If he does not do so and forces the partner to keep more inventories, then the entire chain will run into the trap.
This is, of course, a time when you can make good investment in terms of acquiring good manpower, good location and good associations, but again one has to be very careful. I know even the stock exchange is a very good option to invest at this moment, but do I know whether I have enough knowledge of stock exchange movements or not. Similarly, even if the market is alluring for investment and I can arrange investment, again the question is do I have the right knowledge of the market, or the product, or even the solution. So, try not to fall into the honey trap, otherwise you will end up creating a honky-tonk.
Telecom, mobility solutions and physical security solutions are making a good progress in the market. If possible, try to make a good study of the market and opportunity areas and make investments very carefully in this segment
