'Fir Badhega India'- OYO’s ode to the spirit of India
Looking at the world from a consumer’s eyes, in this new normal, the biggest concern is safety and sanitation as they step out of their homes. Understanding this, OYO has rolled out its month-long campaign - ‘Fir Badhega India’ to pay tribute to the spirit of 1.3 billion Indians, as they gear up to move forward with hope and undying resilience.
Furthermore, the campaign aims to build trust towards OYO as it goes onto highlight OYO’s ‘Sanitised Stays’ initiative, under which the hotel chain has taken several precautionary measures to maintain the highest standard of hygiene, cleanliness, and minimal-touch standard operating procedures to welcome guests back safely.
The campaign has been conceptualised by OYO’s in-house brand team. The film is currently LIVE across OYO’s digital platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn and OTT platforms. OYO will release the campaign on all its organic and paid channels and make it visible to its partner and consumer network.
Commenting on the purpose of the campaign, Mayur Hola, Head of Global Brand - OYO Hotels & Homes said, “Living responsibly, maintaining adequate distance, offering safe, sanitised experiences is par for the course today. It is the responsibility of each individual and business. OYO and our hotel partners will make sure we offer exactly that for our guests.”
“Here’s the bigger picture for us, however, and the role we play in it. India is damned if it sits at home, doomed if it steps outside. In these circumstances, our priority has to be to help each other. We help thousands of our partners open up, deep clean and sanitise. They help thousands of allied businesses that supply and service them get back up and running. Add up the workforce that comes back to work in all of these businesses and you’re talking to hundreds of thousands of people. Most importantly, we all come together to take care of our guests who need to get their life back on track. Our guests in turn help all of us and our employees by allowing us to host them. We wanted to be optimistic and not antiseptic in our messaging. We are all nirbhar (dependent) on each other to be atma nirbhar (independent). It is only then that India will rise again. Fir Badhega India!,” he adds.
OYO has also introduced a ‘Sanitised Stays’ safety tag across all OYO booking platforms for properties that follow enhanced hygiene procedures, provides a minimal-touch experience and protective equipment across several countries, including India.