Flipkart is giving marketplace sellers a new way to manage advertising without forcing them to choose between self-serve software and outside campaign support. The new Saarthi program combines an AI-powered campaign dashboard with access to certified agency partners, positioning both as tools to help sellers make better ad decisions. Flipkart is making the campaign tool available to sellers while also offering professional agency support at no additional cost, creating a hybrid setup that could lower the operational barrier for smaller merchants that lack dedicated ad teams.
Key Features:
· Saarthi combines an AI campaign dashboard with certified agency support for Flipkart sellers.
· The dashboard is designed to surface recommendations while leaving campaign decisions with the seller.
· The bigger differentiator may be the bundle of software and free human support rather than the AI features alone.
· Saarthi is structured around two pieces. The first is an AI-powered campaign tool available to Flipkart sellers. The second is a network of certified agency partners that can provide hands-on campaign management to sellers who want more direct assistance.
According to Flipkart, the dashboard was built with AtTheRate.ai and brings campaign and business performance information into one view. It supports product-level analysis, automated alerts, custom rules and day-parting, giving sellers a way to monitor ad performance without jumping between separate reporting layers.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
