FOR THE CMO, IT'S ALWAYS BUILDING THE BRAND IDENTITY ON CUSTOMER TRUST

KOMAL SOMANI
Whole Time director, CHRO and CMO, ESDS Software Solution

“The role of marketing has changed from executing promotional campaigns to guiding the whole organization’s planning with a focus on customer needs, integrating data-driven decision-making in collaboration with other departments to drive growth. This thought process follows moving beyond traditional mass communication to a customer centric model, combining digital technologies to build personalized experiences and foster long-term brand loyalty.

Use of latest Tech in Marketing

Innovation is in our DNA, and incorporating AI and machine learning into our marketing plans is proof of that. We utilize AI-based analytics to understand intricate customer behaviours, empowering highly focused and individualized marketing campaigns. Machine learning algorithms forecast upcoming patterns, enabling us to be proactive and provide our customers with exactly what they require, at the right time. Our digital transformation journey acts as the bridge between our technology capabilities and customer needs. We consider brand visibility to be an important element of the IT industry.

Evolving Role of a CMO

As a CMO, I believe our brand identity is built on a foundation of innovation, trust, and impact. At ESDS, we tell a story of how we are not just adapting to the future but pursuing to actively shape it. Consistency across all platforms is key, but so is our commitment to thought leadership and social responsibility. Through our sustainable practices and dedication to pushing boundaries, we demonstrate our commitment to making a positive societal impact. By staying true to our values and continuously engaging with our audience in meaningful ways, we aim to ensure that the ESDS brand remains synonymous with excellence and leadership in the IT industry.”