US-based sports-focused live TV streaming service fuboTV has announced the acquisition of Bengaluru-based Edisn.ai, which is an AI powered fan engagement & monetization platform with patent pending player recognition technologies.
fuboTV is operational in the United States, Canada and Spain and recently surpassed the one million subscriber mark.
Edisn.ai's technology would enable better play-by-play identification and frame-accurate video-data synchronisation, both of which are crucial to executing free-to-play games and real-money wagering. It will also improve fuboTV's electronic program guide and cloud DVR features.
Started in September 2018 by Ashok Karanth and Akshay Chandrasekhar, Edisn.ai's computer vision technology can recognise and track players and key objects such as brand logos and products in real-time in live video feeds.
Its clients include US-based Comcast, Champions Basketball Network, Brazil's TV NSports and Japanese J1 league teams.
"With Edisn.ai, we will be able to create new experiences that integrate interactivity and data directly within our live TV feeds, pushing the boundaries of innovation even further. It actually provides foundational back-end tech for our company," fuboTV CEO David Gandler said during the company's earnings call.
The firm posted revenues of $156.7 million for the quarter ended September 30, 2021, registering a 156 percent growth year-on-year (YoY). Subscription revenue grew by 158 percent YoY to $138.1 million, while advertising revenue increased by 147 percent YoY to $18.6 million.
