Fujitsu to promote its workplace solutions

According to the recent announcement Fujitsu has upped stakes for its workplace solutions (WPS) business. While the company is aiming five times growth in its overall revenue in India in the current fiscal, of this more than 65 percent will be from WPS business.

“We are putting feet on street by adding more partners, mobilizing partners and enhancing our product portfolio,” said NitinVerma, National Manager, Volume Business, Fujitsu India.

To strengthen its volume business that corresponds to the reseller partners-led business, Fujitsu started its Channel Breadth Campaign in April 2012. Furthermore, the company has also started 10-city road show in August in cities like Indore, Ahmedabad and Pune. Later, it will also cover cities like Hyderabad, Chandigarh, Delhi, Mumbai, Chennai and Bengaluru.

“We are not restricting ourselves with any particular marketing budget, but our prime focus is to create visibility and awareness around the brand. We will support partners through advertisements in niche magazines as well as joint activities with partners,”Vermafurther commented.