Developers have found a workaround of Apple's App Tracking Transparency feature. According to the report, the Snapchat maker is using something called Advanced Conversions that allows it to get detailed information from ad-tech companies about the activities of individual iPhone users.
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With this data, Snap can reportedly measure the efficacy of ads even if users are not sending any data to track them. It works on the idea that who saw an ad and what they did in other apps is “blurred with encryption so they can’t be linked back to the individual”, however Snap is still able to analyze the data and give the results to advertisers.
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Similarly, Google and Meta are reportedly using complex mathematical modeling on the data, in order to “determine the likelihood that an opted-out user took an action based on seeing an ad in its app.
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The App Tracking Transparency feature allows users to delete their tracking ID, a unique ID that advertisers use to track your behavior online.
