The search giant Google is offering a chance to Indian SMBs to grow business with the help of digital ads. With its latest initiative, Google will train small and medium enterprises (SMEs) across the southern states. For this, Google has already roped in 16 mid-size firms for the training programme.
According to Todd Rowe, Managing Director, Google, "We will train our partners in the southern region to provide expertise in developing and launching digital campaigns for SME businesses. During the training programme, partners will have access to our products, co-branded market collateral and research through our marketing and sales support."
Rowe further added that the company has an aim to get 500,000 SMEs across the country on online with a website by 2015.
It is reportedly said that the training will offer a chance to learn end-to-end solutions, including search engine marketing, localized solutions across Google's properties and mobile advertising platform.
Presently, Google India has 3,000 partners across 165 cities, which helped over 15,000 SMEs to start their digital advertising journey.
