GoTo boasts of an extensive and a growing partner network globally

Yvette McEnearney
Senior Director - Channel, APAC, GoTo 

GoTo’s go-to-market strategy is centered around a channel-first approach, leveraging established partnerships to drive business growth and market penetration. By prioritizing channel partners for all new business opportunities, GoTo aims to harness their deep local insights, extensive networks, and market expertise. 

GoTo continuously bolsters its channel partner ecosystem and it remains a strategic priority.

“We are committed to maintaining open dialogue with the extensive network of over 14,000 partners globally to ensure we address their evolving needs effectively,” says Yvette McEnearney, Senior Director - Channel, APAC, GoTo. “To achieve this, we regularly organize summits and regional events where we showcase new features and forthcoming innovations in our solutions. These events are critical for understanding and addressing the challenges the partners encounter, allowing us to refine the products to better meet their requirements. Such interactions not only facilitate invaluable connections but also foster efficient collaboration, driving mutual growth.”

The GoTo Partner Incentives program and the recently introduced 30-day lead-generation initiative are designed to address ecosystem challenges and stimulate business growth. During the India Partner Summit 2024, GoTo celebrated the channel network growth with over 2,000 new partners in India out of a global total of 14,000+ partners.

“We take great pride in recognizing and celebrating our regional partners, creating a future of shared success and innovation,” says Yvette.

MEETING & UNDERSTANDING LOCAL NEEDS
To address the evolving technological landscape in the Indian market, GoTo provides solutions that not only meet but exceed expectations. Its product suite, including GoTo Resolve and LogMeIn Rescue, is continuously upgraded and enhanced with new features to equip its users with powerful tools for their daily tasks. Features like self-healing alerts and AI-powered custom-script writing, are heavily influenced by feedback and collaboration with partners.

“Recognizing India's extensive mobile usage, we have introduced an AI-powered scam detection feature in GoTo Resolve. This feature analyses support sessions on mobile devices in real time, detecting and alerting users to potentially fraudulent activities before sensitive information is compromised. As India serves as a global tech support and service hub, our tools are designed to seamlessly connect various applications, providing a comprehensive and adaptable toolset. This flexibility is essential in a dynamic market, ensuring our products effectively address a wide range of scenarios,” Yvette explains further.
GoTo’s go-to-market strategy is centered around a channel-first approach, leveraging established partnerships to drive business growth and market penetration. By prioritizing channel partners for all new business opportunities, GoTo aims to harness their deep local insights, extensive networks, and market expertise.

“This strategy not only enhances our reach across diverse regions but also ensures that we deliver tailored solutions that meet the specific needs of different customer segments. Collaborating closely with our channel partners allows us to efficiently scale operations, optimize distribution, and provide robust support, ultimately accelerating our market presence and reinforcing our competitive edge in India’s dynamic business landscape,” concludes Yvette.