Western Digital has planted up to 1,000 trees in Malihabad (Uttar Pradesh) as part of its "Green Drive" that commenced on the World Environment Day. Through a series of initiatives lined up prior to the event, WD will contribute to the green cause and spread awareness about environmental concerns among its customers and partners.
The company has tied up with JAAZ, an initiative by Jaazbia Khan, a Lucknow-based school student, to assist with the planting and upkeep of the trees in the presence of Khwaja Saifuddin, WD’s Senior Director of Sales for South Asia, Middle East and Africa and local channel partners in mid-July 2012 as monsoons hit the state.
Moreover, as part of the “Green Drive”, channel partners in major IT hubs received the day’s newspaper from WD. WD Reseller Contact Programmes have been organized in Vijayawada (Andhra Pradesh) and Sri Ganganagar (Rajasthan) to educate channel partners on green hard drives for desktop and enterprise applications.
Khwaja Saifuddin, who is spearheading the special initiative in India, said, "Environment-friendly products that consume less power or reduce harmful emissions are available in the market at affordable prices. Our objective is to remind consumers to make the green choice when purchasing any device. After all, we have not inherited this planet from our forefathers but borrowed it from our future generations; let us give it back in the best condition."
