Groupon India and Magzter have entered into a one of kind partnership to promote digital magazine reading in India. One of the biggest announcements in recent times, this move will enable online shoppers to choose their subscriptions from much loved and fast selling magazine titles at a never before 50% discounted offer.
Groupon will have titles from Magzter that target several key segments including Women, Men, Health, Lifestyle and Travel among others. This remarkable tie-up between the two brings the world’s largest and fastest growing newsstand and multi-platform digital store and the leading brand of discounted offers together for the first time. This association is likely to benefit thousands of digital readers with more than a value for money offer!
“We are constantly innovating with our deals and aim to bring the right partners on board, in order to give our consumers the best experiences at competitive prices. Through our collaboration with Magzter, we will offer Groupon users a whopping 50% discount on annual subscriptions of their favourite Bollywood and Lifestyle magazines; from publishers such as the World Wide Media, The Outlook Group and Forbes amongst others. It is an exciting deal and we hope to receive a great response from avid magazine readers.”- AnkurWarikoo, CEO, Groupon India.
“The Indian consumer is a very careful, strategic buyer, who needs to be sure of the value of his/her purchase. To have formed this new association with Groupon, one of India’s largest value for money offer sites, means an impressive opportunity for us to move into an accelerated pace of growth with the exponential addition of a whole lot of new consumers of digital reading. This is in line with our vision of becoming the largest reading destination in the world,” said Girish Ramdas, Co- Founder and CEO, Magzter.
All of these magazines will be available on Groupon at an incredible 50% discount (on annual subscriptions).
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