Timex Group India Limited has launched its first web store in India dedicated to their brand Helix. The online store has an easy-to-use interface which even enables an internet novice to browse through the variety of options and place a hassle-free, secure order for any Helix model that they fancy.
VD Wadhwa, CEO & MD, Timex Group India Ltd. said, “As the digital movement gains further momentum and impacts every aspect of the way business is transacted, it was imperative for us to stay ahead of the curve and make ourselves visible and accessible across all retail and digital formats. With the launch of Helix Web store, we hope to cater to a segment of our target audience who prefer the convenience of shopping online for personal accessories like time-wear. The new web store provides a rich, fulfilling user experience and I am confident that this initiative will provide an added momentum to customer engagement with the brand as well as have a positive impact on sales.”
