HP announces Multi-City Channel Meets

By VARINDIA - 2010-02-17

HP announces Multi-City Channel Meets

Please share some information on the latest channel training programmes that you are conducting.
We have recently launched multi-city channel meets for our channel partners to “Get More” value proposition on its multifunctional laserjet portfolio, offering the best choice portfolio to customers in the Indian market. The channel meets will be held across Kolkata, Bhubaneswar, Chennai, Bangalore, Hyderabad and Vizag, among other cities, over July and August. The enhanced multifunctional laserjet portfolio addresses diverse customer segment needs, empowering partners to help businesses obtain more value from their IT investments. As part of these 15-city channel events, mind-reading sessions by Pradeep Amladi would be organized to create value proposition for the HP Laserjet portfolio. In addition, incentives and recognition would be given to the partners who have helped grow the business. The culmination of the channel meets would be announced with the name of the lucky draw winner who gets to win a free trip to Switzerland.
During the past six months, HP India has conducted numerous channel programmes to engage and educate its business partners on the virtues of its product portfolio.

Launch of Season Two of Value Campaign Programme for the Supplies Business – As part of this programme, twelve-city channel meets for channel partners were organized to create awareness about HP Original Cartridges outperforming the refills and counterfeits, making them a better investment over third-party alternatives. The multi-city channel meets commenced on May 12, 2009 through key cities such as New Delhi, Kolkata, Hyderabad, Chennai, Bangalore, Mumbai and Kochi, among others, and culminated through various initiatives by July 9, 2009. The campaign highlights the benefits of Originals, offering more vibrant and lifelike colours with the best of quality, cost and reliability.

Multi-city Channel Meets to showcase New Range of HP Officejet Printers – The 11-city “Channel Meets” were organized to demonstrate HP’s newly launched portfolio of technologies and solutions – new HP Officejet Series, to help businesses urgently address increasing budgetary pressures through potential areas to uncover the hidden value and cost savings opportunities from their imaging and printing environments. Over 1,000 channel partners representing 767 organizations attended these channel meets across Mumbai, Delhi, Kolkata, Chennai, Bangalore, Jaipur, Hyderabad, Ahmedabad, Pune, Lucknow and Chandigarh. As part of these channel events, magic shows and scratch cards were used to create awareness of the USPs of printers and bust myths around inkjet technology.

What is the purpose behind conducting these programmes?
With the urgent focus to make every rupee count, companies can depend on HP and our channel partners to help them with immediate and near-term ways to cut their operating costs, optimize and enhance productivity in their output environment. Channel being an integral part of HP, we strongly focus on its development and ensure they enjoy profitability with HP. During the past six months, we have conducted a slew of channel programmes and multi-city road shows to empower our channel partners to help businesses obtain more value from their IT investments.

How many partners have participated so far?
For the multi-city channel meets that we organized to demonstrate HP’s newly launched portfolio of technologies and solutions – new HP OfficeJet Series, over 1,000 channel partners representing 767 organizations participated. Also, for the “Get More” channel meets for HP’s Multifunctional Laserjet portfolio, close-to 1,000 channel partners participated.

What has been the response been of the partner community?
The channel meets were very well received by the partners. We are thrilled by the response that we have got so far by our partners because it represents a very strong endorsement from across the nation. The partners were very excited and happy with the new and improved products portfolio offering greater choice to its customers.

Are you planning to conduct similar programmes in the future ?
We at HP regularly undertake initiatives such as training programmes, road shows and seminars to ensure that partners are in sync with HP’s product strategy. Channel education will continue to be an intrinsic part of our strategy and we will focus on increasing our engagements with them through forums where they can learn more about our products.

What are your other major plans for the year 2009?
We will continue to strengthen our distribution network across the country through our partners. This will mean covering more geographies. In fact, for many products our sales today in smaller cities are higher than those of some of the metros. In other words, the growth happening in these cities is higher than that of the metros.


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