iValue’s dependency on its partners is unequivocal

Venkatesh R 
Co-founder and VP - Strategic Accounts - iValue InfoSolutions

The success of iValue’s partner programs is gauged through a multifaceted approach. iValue maintains an internal partner-focused geo-centric CRM system that it uses to track progress regularly. iValue’s success is inextricably linked to partners' ability to position and sell its solutions effectively.  

Partner programs are paramount for organizational success in any industry and, especially so in the technology services sector. At iValue Infosolutions, our dependency on our partners is unequivocal.  We are proud to collaborate with over 1000 partners across India, working closely to enhance the application lifecycle management, and we rely on them extensively to help our end customers improve their IT network’s Performance, Availability, Scalability, and Security.  

Over the years, we have worked very closely with our channel ecosystem while developing our customized stack-based solutioning approach. Their constant feedback is what has helped us address the unique challenges faced by our partners' key customers, and this partner-first approach has established iValue Infosolutions as a trusted resource in this space. 

Our partners are aware of their strengths and responsibilities to their customers. They actively engage with iValue when proposing new solutions, as well as in cross-selling and up-selling to their key accounts. This collaborative approach fosters customer confidence in our partners and, in turn, enhances their trust and confidence in iValue. 

Our incentive and reward policy are designed to benefit both our partners and their teams. We regularly offer incentives and rewards to our signed partners for key brands (OEM). These programs serve not only to motivate partner organizations but also to incentivize their sales and presales teams, leading to added rewards. Conducted on a quarterly basis, these programs ensure that our partners reap multiple monetary benefits and receive recognition from iValue and our OEMs. 

The success of our partner programs is gauged through a multifaceted approach. iValue maintains an internal partner-focused geo-centric CRM system that we use to track progress regularly. Our success is inextricably linked to our partners' ability to position and sell our solutions effectively.  

We have dedicated regional teams across India collaborating closely with our partners to measure their success continually. Through this collaborative effort, we have significantly increased our wallet share with many of our partners, highlighting the efficacy of our approach.