Intending to help the companies to create customized digital experiences and reinvent their engagement with their customers, employees and business partners, a new Digital Experience Software has been developed by IBM. The new software is designed to allow the business employees from marketing, sales, HR and customer loyalty, to produce, share and distribute digital content on the fly, to all mobile and social channels.
Building on these demands, IBM's Digital Experience software allows CMOs to provide customers with relevant information and offers that are based on their preferences and can be published quickly to all digital channels and mobile devices.
Executives across the C-Suite acknowledge the need to reorient their businesses and deliver more personalized experiences to become more competitive in a digital economy. HR executives can use these same technologies to connect new hires with seasoned employees who can answer questions and share pertinent insights that will improve and accelerate the orientation process.
Himanshu Goyal, Country Manager IBM Collaboration Solutions, IBM India/SA, said, The digital era is being driven by the proliferation of mobile and social networks which have transformed the way organizations engage and do business with their key audiences, which we refer to as Social Business. To succeed, companies must look beyond websites to create digital experiences that marry analytics, deeper social engagement, compelling content and design for mobile delivery in order to engage audiences on their terms and on their time.
With the new Digital Experience software, IBM allows companies to deepen engagement, uncover customer sentiment and build loyalty with their desired audience.
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