With the aim to strengthen its engagement with partners, IBM has recently announced Channel Yatra. It is believed to be the solutions-centric approach to nearly 15 verticals which has been well received by partners.
Channel Yatra has been initiated in 8 cities - covering over 70 key Business Partner CEOs. The cities comprise of Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Ahmedabad and Kolkata. Moreover, among all Mumbai and Delhi witnessed huge participation.
Alok Ohrie, Vice-President - Systems & Technology Group, IBM India South Asia, stated, “As our clients strive to grow their businesses, they are looking to enable business improvement initiatives in cost and operating efficiencies. With a competitive marketplace and an ever-demanding clientele, it is important that our Business Partners are well equipped to handle these requirements.”
With this initiative, the brand focusses on strategic programmes to increase partner profitability as well as highlight the concept of solution bundles that help channel partners sell and position their products better.
The key concerns of partners in these cities have also been addressed by the company while providing assistance in deep technical sales skills, lead generation, sales transaction progression in order to facilitate growth.
In addition, this initiative also emphasized the solution-in-a-box approach to enable Business Partners on value sale and customized solutions.
“Channel Yatra is a highly effective initiative that builds our Business Partner interface, optimize IBM channel marketing and enhance Business Partner incentives across the brands,” Alok further remarked
