Idea has launched country's first "Language Helpline" which will offer conversational support to callers, in as many as 16 languages. Now, mobile users in the country, who find difficulty in communicating with people talking different languages in their surroundings, can now avail this service from Idea.
For instance, a Bengali-speaking person who needs to have a conversation in Hindi or English, with a vegetable vendor or a cab driver in Delhi, can just dial 9891012345 and seek assistance on Hindi or English. The caller needs to verbalize his message and the same will be translated by the Idea Helpline agent, instantly on the phone. Input to the agent needs to be given in Hindi or English only for translation in the desired local language.
Announcing the launch of Language Helpline, Anupama Ahluwalia, Senior Vice- President - Marketing, Idea Cellular, said, "Our consumer research revealed an interesting insight that people struggle to communicate with other fellow Indians when they move out to other parts of the country where a different language is spoken. Idea's consumer-oriented approach led us to the development of a unique and novel concept - 'Language Helpline', to offer real-time assistance on day-to-day conversations to those who need to communicate with local people in their preferred language. The Idea Language Helpline is a demonstration of the power of mobile telephony in bridging language barriers and will take the brand to a new level of consumer connect."
Idea's Language Helpline is available across all 22 telecom circles and in 16 Indian languages - Assamese, Bengali, Bhojpuri, English, Gujarati, Hindi, Kannada, Kashmiri, Malayalam, Marathi, Tamil, Telugu, Oriya, Punjabi, Rajasthani and Urdu.
