IMImobile has announced that it has won the Effective CRM/Enterprise Messaging Campaign award at the Effective Mobile Marketing Awards. The prestigious awards celebrate the best in mobile marketing campaigns and solutions from around the world.
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IMImobile won the award for its work with British Gas. The Appointment Reminder Service uses IMImobile’s next generation CRM technology to help British Gas with their call avoidance strategy through personalised SMS and automated voicemail for proactive customer contact. Since implementing the effective solution, British Gas’ overall customer experience and loyalty has improved as well as increased efficiencies resulting in churn reduction and significant operational cost savings.
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“We are honoured to be recognised by the industry for our solution, it delivers real business benefits to British Gas and shows how effective the mobile channel can be,” said Jay Patel, Managing Director, IMImobile. Â
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Helen Wallace, Head of Customer Experience, British Gas Home Services added, “We are constantly searching for opportunities to improve our customer experience, whilst increasing our operational efficiency. We are delighted that this has been recognised externally and continue to work with IMImobile on new opportunities to use mobile messaging to enhance the service we offer to our customers”.
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