Ericsson’s new Consumer Lab study “The Digital Lives of Generation Z,” has revealed the impact of technology on the lives of India’s young mobile users in cities. The report shows that even the youngest age group (9-11 years) shows advanced technology adoption and mobile internet usage similar to their older counterparts.
Fredrik Jejdling, Head of Region, Ericsson India, said, “This report captures the insights of a dynamic consumer group. These young people will shape the future mobile consumption for our industry.”
“As a technology leader in mobile broadband, managed services and OSS/BSS, we conduct extensive research to partner our operators in understanding new trends of consumption,” Jejdling said.
The key findings show that mobile ownership is catching on at an early age, with 30 million out of 69 million urban members of Generation Z owning mobile phones. 21 percent of urban Indian kids and tweens mirror mobile internet services usage as seen among their older counterparts. In fact, kids and tweens are more likely than teens to stream a video on YouTube once a week. They spend roughly seven hours daily with gadgets on mobile phones, watching TV and using gaming consoles. A total of 58 percent of Generation Z is now willing to give up watching TV in favor of browsing internet on a mobile phone.
