Informatica’s Vibe Platform powers Users to “Map Once. Deploy Anywhere.”
Designed to embed data integration into the next generation of applications for the integrated information age, Informatica has introduced embeddable virtual data machine (VDM) named “Informatica Vibe”.
Vibe delivers competitive advantage to customers by allowing them to take advantage of ever- evolving data integration technologies and innovations without having to recode. Vibe enables users to harness data in applications, business processes and connected devices.
Vibe powers the unique “Map Once. Deploy Anywhere.” capabilities of the Informatica Platform. The other key features of Vibe include its ability to access, aggregate and manage data regardless of type, source, volume, compute platform or user – without recoding.
Marge Breya, Executive Vice-President & Chief Marketing Officer, Informatica, said, Today, organizations are looking to unleash their potential by quickly turning raw data into intellectual property they can use for business advantage. Vibe transforms our customers from simply managing data as an asset into organizations which use information integration as a strategic competitive advantage to build and expand their business.
Vibe runs directly on Hadoop, so integration jobs developed with Informatica PowerCenter execute natively on Hadoop without recoding.
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