InMobi ties up with CocoaChina to expand China Network

To enable app monetization and revenue maximization across its entire user base, InMobi has announced a strategic partnership with CocoaChina. The partnership will also extend to CocoaChina's parent brand, Chukong Technologies. This partnership will grow the InMobi network by 25 per cent by leveraging CocoaChina's user base and the extended developer community working on its Cocos2D platform.

Jayesh Easwaramony, Vice-President, Business Development, JAPAC, InMobi, said, "CocoaChina is the leading developer platform for mobile gaming in China and we are excited to partner with them. The partnership will enable CocoaChina and its developers to benefit from InMobi's market access, technology and monetization capabilities, including our newest ad formats that increase click-through rates by up to 50% and app install conversion rates by up to 600. The partnership will aid developers as they approach the Chinese market while aiding CocoaChina to increase its global footprint in the West."

Moreover, this partnership is expected to bring China's game franchise, Fishing Joy, into InMobi's ad network and will position InMobi as the partner of choice for brand and developer advertisers in the region.