InMobi has unveiled multiple advanced video ad formats designed to create an interactive and immersive ad experience for consumers.
Instead, InMobi is creating a powerful new tool for brands and developers to increase consumer engagement by up to fivefold compared with other formats and media, by meshing together the mobile's ability to play video along with its interactivity, proximity to the user, ability to identify the current context, to name a few.
"At InMobi, we strive to deliver great consumer experiences. We have in excess of one billion video ad impressions demonstrating the scale and reach of our offering. Our video offerings span multiple video ad formats, award-winning creatives and deep analytics, all leveraging our big data capabilities targeted at delivering a theatre-like experience to consumers," said Piyush Shah, Vice-President – Products, InMobi.
Top app developers across categories like gaming, music, media and entertainment, who are participating in an InMobi pilot programme regarding video app, promotion campaigns have seen an increase of up to 200% in app install rates.
