Internet Connectivity going to be crucial for growth of Digital India

We are living in interesting times wherein technology is bridging the gap between rural & urban India. It is also driving business productivity and transforming day to day living. The role of technology in nation building remains significant, and the current governments Digital India initiative along with Smart city program is set to fast track the growth momentum. Rural Broadband for All, Universal Mobile Access, WiFi in Varsities and Public WiFi Hotspots are the core agendas of the digitization program. As a result internet connectivity is going to be crucial. Today there is a surge in demand for connectivity devices across the industry, be it SME, Enterprise or end-consumer level. Increased penetration of broadband connectivity in B & C class cities is driving growth for internet connectivity equipment’s across the country. New trends in wireless technology like 11AC, cloud based devices along with internet of things (IoT) are being widely appreciated by consumers. D-Link has a healthy mix of traditional marketing as well as the new age marketing strategies. We have demonstrated stupendous growth since last couple of years. Year on year we have delivered consistent growth, as our recent results for H1, 2015-16 clearly states we clocked 19% growth in comparison to H1, 2014-15. With Passion to innovate as our core mantra, we introduced products with technological edge at regular intervals be it our 11AC line-up of routers or the latest range of Connected Home devices based on Internet of Things (IoT). In addition to product development & introductions, we have also made huge investments in developing our customer support infrastructure. Today we reach out to customers in 150+ cities through D-Link Service Centres (DSC), which is support by a wide network of D-Link Service Partners (DSP) and Partner Courier Pickup (PCP). Further D-Link offers ‘Service at your door-step’ for Broadband, Wireless and 3G Lifestyle products with D-Link Direct Service (DDS) which is also available on WhatsApp. It is our unique service support model that has enabled us to sustain our customer base & also retain our leadership position in networking technology domain. Moving forward the company is determined to continue with the growth momentum in 2016-17. D-Link will focus on different business verticals like Telcos, ISP’s, Government, Education etc. Also the recent government initiatives like Digital India & Smart city will also aide the growth drive. With 42% market share D-Link held the No. 1 position in Switching in terms of port wise shipment for JFM Q1, 2016. In Wireless segment D-Link again was the leader, holding no. 1 position in both unit wise shipment & revenue with 49% & 31% market share simultaneously for JFM Q1, 2016.”