Jabra has appointed Redington as their exclusive distributor for Jabra mobile communication devices in India. Redington is the largest end-to-end supply chain management of IT and non-IT products across India, Singapore, Middle East and Africa. This strategic partnership is set to develop and grow Jabra's India's market share in the consumer and retail channels.
Jonathan Tang, Managing Director of Jabra, said, "India is one of the most important markets for us. We see this exclusive pact with Redington as a synergistic approach to reset and develop India consumer and retail segments. Quoting an example of our key growth market - China: Over the last two years, owing to exclusive partner and dedicated channel support, market share in China has grown significantly and Jabra stands at No. 2 in the competitive marketplace. With Jabra's expertise and innovative, exciting product roadmap for 2011, I am confident that we will increase our presence and visibility throughout India."
Jabra's vision is to provide a total solution and the best-user experience to the end-users with freedom in communicating. At Jabra, there is a coming together of divisions, from Sales to R&D, focussing on optimizing voice communication experience on Jabra's products.
Commenting on the pact, Kasturi Rangan, President, Redington (India) Ltd., said, "Bluetooth devices are not looked as mere accessories anymore in India. They are turning out to be lifestyle products with youth exploiting the technology to the core. We believe Jabra is a strong brand well represented in both ends of the segment and goes well with our channel for Smartphones and other premium accessories." He added, "With our pan-India presence and retail strength, we are confident of growing Jabra's market share in India."
