Kaspersky unveils new branding and visual identity
Kaspersky Lab has revamped its brand identity, the company name becomes simply ‘Kaspersky’, with a new mission: ‘building a safer world’, emphasizes their commitment to a trusted and transparent future where everyone has the endless opportunities technology brings.
As part of the re-brand, they have also updated visual identity to reflect the core values and the essence of what Kaspersky stands for as an organization. The new logo is created from geometric and mathematically exact letter forms, representing the top class software engineering expertise that the company originated from and to which we remain committed. In line with the name change, Kaspersky has also dropped the word ‘Lab’.
The new branding reflects the evolution of the business focus from “cybersecurity” towards the wider concept of “cyber-immunity”. Cybersecurity in today’s world is consequently about more than just protecting devices, but developing an ecosystem where everything connected is protected. Kaspersky’s rebranding marks the company’s commitment to this evolution, and to leading the development of higher industry standards for the future. It also marks the company’s support for the creation of connected systems that are secure-by-design and no longer where security is only an optional add-on layer at the end.
Eugene Kaspersky, CEO of the company, says, “Since we founded our company more than 22 years ago we’ve seen both the cyber threat landscape and our industry evolve and change beyond recognition, while witnessing the growing role of technology in our lives both at work and at home. Today the world has new needs, and our rebranding reflects our vision to meet those needs – not just for today, but well into the future. Building upon our successful track record in protecting the world from cyber threats, we’ll also help build a safer world that’s immune to cyber threats. A world where everyone is able to freely enjoy the many benefits that technology has to offer.”
As Kaspersky, with the mission of “Building a safer world”, the company will enable everyone to embrace, trust and use new innovations that are protected by its technologies.